3 Kinds of People We Need to Fight Air Pollution Problem


For true impact on the ground, there needs to be healthy dialogue between those who create information, those that distribute it and the decision-makers.

I recently re-read the book Tipping Point by Malcolm Gladwell. I enjoyed reading it in 2003-04 and enjoyed going through it again, the long explanations, stories in stories, and how simple concepts led to big changes in various fields. One recurring theme in the book is about the three agents of change: (a) connectors – network of likeminded people; (b) mavens – information specialists; and (c) salesmen – persuaders. This got me thinking about parallels in the world of air pollution. I see myself as an atmospheric scientist, but where is my place in the field of air quality management? Similarly, what is the role of likeminded people in this space, who are trying to push for a change – moving from dirty air to clean blue skies?

Following the same three-agents principle, I see three interlinking groups working in the field of air pollution: (a) Feeders (b) Drummers and (c) Changers.

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Read the full article in The WIRE (May, 2019).